Let’s wind back the clock to the 1990s when the Internet was an untapped goldmine nobody knew how to exploit. What would you do then? Right, you should go and place your flag there. What is necessary for your business success? Breakthrough marketing? Great customer service? Of course, but… Larry Page and Sergey Brin, the Google founders, know it better than anyone else. It’s being tuned in to people’s needs. Use Google Trends to avoid temporarily popular keywords.How Google Trends can help identify seasonal trends.How Google Trends can help you improve your SEO.How to use Google Trends to research the products.How to choose a niche with Google Trends.If not, this article is going to let you figure it out! Table Of Contents Fortunately, if you know how to use Google Trends, you can make it much easier to make up your mind and put your worries and fears to rest. Let’s take this as an example and explain how it works.When it comes to starting your online business, the first step is always the hardest. I was recently searching for the trend of “sneakers” in Dubai, because there was an event this month for sneakerheads, so I wanted to measure the online hype around it. One of the tools available now and used by marketers is Google Trends. Now there are many different methods to monitor online, such as social media monitoring, or amazon reviews and best sellers monitoring, but here we will use Google Trends. I would hang on all the social media and see what the latest trends and memes were, and then go quickly make a T-shirt design about it. What I have done, was to do the same for my buying. If you are a marketer I’m sure you are already aware of the different online tools to monitor trends and conversations online. But have you ever thought about the fact that when you attend the show you are still listening to the manufacturers and not the customers? Have you thought about the fact that, as you are all attending the same show, you will probably all be selling the same product the next season? How can you differentiate here? Online Monitoring These shows are exhibitions from different suppliers and usually the latest trends in fashion and fabrics are shown. How buyers typically forecast the trend is by attending industry trade shows. I’m sure all retail buyers are monitoring trends as well, but because we are geeks here, we are going to do it differently, and so achieve faster and safer results.
And because no one else cares to cover this niche, your audience will probably appreciate it and buy from you. Think about it: When you niche down, you will have a very narrow target market, which means smaller advertising budget that you can afford as a small business owner. After that they quickly spread through word of mouth. I then went ahead and promoted them at the places where geeks hang out online and through targeted online FB ads. After all, I am a geek myself and would appreciate finding a T-shirt that was as nerdy as I am, so I went ahead and offered them for sale. I was the only store in Egypt to sell T-shirt for Geeks for example. I introduced products that were very specific and targeted to certain audience and they have become my best sellers over the years. The trend has just started and they still haven’t caught up with it.The market for the product is too small for them to address (i.e Niche Market).Such products can be neglected by them for two reasons: I figured out, if I want to compete with all the big brick & mortar retailers, I have to be offering products that they don’t sell.
You had to give them a reason to buy online, and make a lot of compromises such as money-back guarantee and cash on delivery payment. When I first started my e-commerce business in 2008, it was very challenging to get people to buy a fashion product online. In this article I am going to highlight some additional practices to incorporate in your existing product sourcing strategy, that can give you an edge over the competition. Product Sourcing StrategyĮvery retail business, big or small, already has a product sourcing strategy in place. In this article we demonstrate with examples, how to use such tools in your product sourcing strategy. This can give you a competitive advantage in today’s hyper competitive retail & ecommerce market. Using online tools like Google Trends for product sourcing can help you spot new product ideas that others might still not know about yet.
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